For the opening of Dialogue in the Dark - an exhibition simulating the experience of living with blindness at Milan’s prestigious Palazzo Reale, we created a VIP invitation inspired by its message: “Learn how to see.” The envelope carried the line: “We invite you to look at the world from a different point of view.”

Inside, the invitation was printed backwards on reflective paper and could only be read when angled correctly, prompting recipients to shift their perspective. The invitation was sent to 200 VIPs across Italy.