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Lose Your Licence.
Lose Your Independence.
Research by the Irish Road Safety Authority revealed a hard truth among young male drivers: get caught drink or drug driving and you lose more than your licence, you lose your independence, becoming a burden on others. That insight inspired our campaign that brought “being a burden” to life.
ICADS - THE IRISH ADVERTISING &DESIGN AWARDS
1 BRONZE in TV commercial up to 30 seconds
Client RSA (Irish Road Safety Authority) Media TV, Social, Outdoor Agency Forsman&Bodernfors, Dublin
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