Our brief was to launch a national campaign, across all Irish media channels, 

to raise awareness of the benefits of the 30km/h speed limit. When you drive at 30km/h, 

you are helping create safer, greener, more liveable streets. That’s something both drivers 

and the entire community can be proud of. To bring this to life, we created a feel good song. 

The entire town join in singing a modified version of the iconic "Dirty Old Town”. 

The new lyrics showcase the benefits of driving at 30km/h.