The Irish Road Safety Authority's brief was to launch a national campaign across all Irish media channels
to raise awareness of the benefits of the 30 km/h speed limit. When you drive at 30 km/h,
you are helping create safer, greener, and more liveable streets. That’s something both drivers
and the entire community can be proud of. To bring this to life, we created a feel-good song.
An entire Irish town joins in singing a modified, cheerful version of the iconic "Dirty Old Town."
The new lyrics showcase the benefits of driving at 30 km/h.