Our brief was to establish Three Ireland a serious player in the business market. 

Three is Ireland’s second largest telco. But unlike its competitors, it started out as a consumer brand,

so building a strong profile in the business world has always been a challenge.

The standard B2B testimonial ads weren’t working and we knew we needed a surprising way to demonstrate Three’s capabilities.

We went in search of an insurmountable challenge and we found that on Arranmore, one the last remaining islands

that speaks the native Irish language. The island's population has been dropping for generations

as islanders have been driven away in search of employment - a problem compounded by this new digital age.

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Our idea was simple, if Three’s people and technology can transform the fate of an island that has even been abandoned

by its own government then of course we can transform your business.

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It is Three's most successful campaign ever, increasing brand health and network scores.

And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration.