Sky Italy had secured the rights to air every match in every major football league both

in Italy and Europe making that specific year the best 'vintage' year Sky has ever

had in football. We used the metafore of a wine to announce this news. In the Vineyard

of Sky where the farmers are Sky's TV personalities lead by Marcello Lippi,

the manager of the Italian team and world cup champion amazing 'wine' is being produced

thanks to best 'grapes', the world's best footballers like: Kaka', Buffon, Materazzi and De Rossi